茅台供应链的优化问题探究——以经销商的角度

Research on Optimization of Supply Chain of Maotai——from the Distributor Point of View

经销商在白酒供应链中承担着重要角色,从白酒行业的领军品牌——国酒茅台看,其经销商在供应链中的表现,以及茅台供应链运行过程所面临的问题具有较强的代表性,结合当前白酒业的发展状况,优化供应链结构的可行措施是:调整生产者与经销商之间的关系,形成利益共同体,优化供应链。

Distributor plays an important role in the liquor supply chain. From the distributor point of view of Moutai, Distributor＇s performance in the supply chain and the problems faced by Moutai supply chain in operation process have strong representation. Combined with the current development of the liquor industry, the feasible measures to optimize the structure of the supply chain are to adjust the relationship between producers and distributors, to form interest community, to optimize supply chain.