期刊文献+

互联网直销的C2M模式分析 被引量:7

下载PDF
导出
摘要 针对直销模式向"互联网+直销"转型中存在的若干问题,将C2M理论引入"互联网+直销"模式中,提供一种直销模式向互联网转型的新思路,有效解决生产商低成本、高利润与消费者的低价格、个性化、高品质需求之间的矛盾。
作者 董校志
出处 《重庆科技学院学报(社会科学版)》 2016年第12期51-52,共2页 Journal of Chongqing university of science and technology(social sciences edition)
  • 相关文献

参考文献6

二级参考文献20

  • 1王竹泉,马广林.分销渠道控制:跨区分销企业营运资金管理的重心[J].会计研究,2005(6):28-33. 被引量:130
  • 2王竹泉,逄咏梅,孙建强.国内外营运资金管理研究的回顾与展望[J].会计研究,2007(2):85-90. 被引量:352
  • 3Mukhopadhyay S, Yao D Q, Yue X H. Information Sharing of Value - retail in a Mixed Channel Hi - tech Supply Chain [ J]. Journal of Business Research, 2008, 61:950-958.
  • 4Seong Y Park, Hean Tat Keh. Modeling Hybrid Distribution Chan- nels: A Game - theoretic Analysis [ J ] . Journal of Retailing and Consumer Services, 2003, 10 : 155 - 167.
  • 5Chiang W K, Chhajed D, Hess J D. Direct Marketing, Indirect Profits: A Strategic Analysis of Dual - Channel Supply Chain De- sign [ J ]. Management Science, 2003, 49 ( 1 ) : 1 - 20.
  • 6Liu Y C, Zhang J. The Benefits of Personalized Pricing in a Chan- nel [ J]. Marketing Science, 2006, 25 ( 1 ) : 97 L 105.
  • 7Yao D, Liu J. Competitive Pricing of Mixed Retail and E - tail Dis- tribution Channels [ J]. Omega, 2005, 33 (3) :235 - 247.
  • 8Fruchter G E, TapieroC S. Dynamic Online and Offline Channel Pricing for Heterogeneous Customers in Virtual Acceptance [ J]. International Game Theory Review, 2005, 7(2) : 137 -150.
  • 9Dumrongsiri A, Fan M, Jain A, Moinzadeh K A. A Supply Chain Model with Direct and Retail Channels [ J ] . European Journal of Operational Research, 2008, 187(3) :691 -718.
  • 10Chiang W K, Monahan G E. Managing Inventories in a Two - eche- lon Dual - channel Supply Chain [ J ]. European Journal of Opera- tional Research, 2005, 162(2) : 325 -341.

共引文献30

同被引文献22

引证文献7

二级引证文献7

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部