中国旅游名山网络关注度时空差异分析

Tourism Famous Chinese Online Attention Temporal Difference Analysis

选取中国5A级旅游名山景区,运用百度指数代表景区的网络关注度情况,得出中国旅游名山的网络关注度时空差异。结果表明:中国旅游名山的网络关注度差距较大,网络关注度最高的泰山景区是最低值崀山景区的44倍;南方旅游名山网络关注度高于北方,网络关注度前10位的景区中,2016年南方景区的网络关注度达181 950,而北方景区仅为104 066;中国旅游名山总体网络关注度增长迅速,研究区所有景区从2011-2016年网络关注度都呈增长趋势;中国旅游名山在1周内的网络关注度在周三、周四的关注度最高,周末最低;"五一""十一"等节假日存在井喷现象,各大景区的网络关注度均大幅增加;中国旅游名山网络关注度最高的地区是北京、上海、广东、江苏、浙江地区。

Select China′s 5A scenic tourist attractions,the use of Baidu Index on behalf of the scenic area of concern about the situation of the network,China′s tourism network of attention to the tempo-ral and spatial differences. The results show that there is a big gap in the network attention of the fa-mous tourist attraction in China,and the Taishan scenic spot with the highest degree of network at-tention is 44 times of the lowest mountain scenic spot. The attention degree of the Southern famous tourist attraction is higher than that of the north,In 2016 the network of scenic spots in the South up to 181 950,while the northern scenic area is only 104 066;China′s tourist attractions overall network of rapid growth,the study area of all scenic spots from 2011-2016 network attention showed an up-ward trend in China′s tourist attractions in a week The attention of the network in the Wednesday, Thursday,the highest degree of concern,the lowest weekend;May 1,11 holidays and other blowout phenomenon,the major scenic spots are a significant increase in network attention;China′s top tourism network is the highest concern area Beijing,Shanghai,Guangdong,Jiangsu,Zhejiang region.