温泉旅游文化创意:辽宁的机遇、难题和路径

The Culture Creativity of Hot Spring Tourism:Opportunities,Problems and Ways of Liaoning

辽宁是温泉资源丰富的地区并立志成为中国温泉旅游第一大省,然而辽宁温泉旅游产品除了与全国温泉旅游产品同样面临同质化、雷同化以外,还存在着文化理念定位不清、文化活动创意不新、创意管理人才奇缺、商品标识知识产权保护不力等问题。搞好辽宁省温泉旅游文化创意,应当充分认识温泉旅游文化创意的地位和前景,制定温泉旅游文化创意发展战略,提高文化创意品牌的知名度和传播力,组建温泉旅游文化创意智囊团队,坚持温泉旅游文化创意的原则,加强温泉旅游文化创意知识产权的保护。

Liaoning is rich in hot spring resources and determined to become the most famous hot spring tourism province in China.However, like other hot spring tourism products around the naliou , Liaoning is facing the problem of homogenization and duplication.In addition, there exist other problems such as unclear culture concept, culture activities which is lack of creativity, shortage of the talent of creative management, and poor protection of the intellectual property rights of trade mark.In order to betterhot spring tourism＇ s culture creation in Liaoning province , we should be fully aware of the status and the prospect of the hot spring tourism＇ s cultural crcation, develop the strategy of the hot spring tourism ＇ s culture creation, enhance the popularity and propagation force about the creative brand, organize the creative thinking -tank team serviced for the hot spring tourism culture, adhere to the principle of the hot spring tourism＇ s culture crcalion , and strengthen the protection of the intellectual property of the hot spring tourism culture creation.