基于形状文法和基因约束的产品形态设计方法

Product Form Design Method Based on Shape Grammar and Gene Constraint

基于产品基因理论提出品牌基因意象,并以此为约束规则,采用形状文法对产品要素进行形状推演,从而实现产品形态创新的同时传承品牌文化。以美的壁挂式空调为例,进行产品形态设计,验证了该方法的可行性。将形状文法与基因约束结合起来,在实现产品形态创新的同时,可以有效地传承和发展品牌文化。

The objective of this research was to innovate the product form with the designer＇s creative inspiration. On the basis of the product gene theory, the brand gene image was put forward, which was taken as the restriction rules. The method of shape grammar was used to deduce the form of product elements so as to innovate the product form and inherit the brand culture. The feasibility of the method was verified by analyzing the Midea wall- mounted air conditioning. It also proved that, with the combination of shape grammar and gene constraints, the product form could be innovated and the brand culture could be inherited and developed.