全面提升主流报纸文化品质脞谈——以2016年8月“三报”闪失为例

On the improvement of the cultural level and quality of the mainstream newspapers

主流报纸（大报）是高端传媒，它们属当代文化里的“阳春白雪”。大报提质发展，保持其可信度、可见度，它的文章文从字顺、讯息准确、“能量”丰沛，让读者分享优质信息、有获得是底线与根本。大报是文化符号和展现文化甚至中国的橱窗，保持大报的文化价值、传播效果，其文字优美、细节达标不可或缺。大报是文化建设、繁荣和文化慧人的积极贡献者，也是文化名片，它必须始终高表现，是文化类绿色产品；出版大报，报人不能失之于疏忽。

Mainstream newspapers （big newspaper） being a high-end media, they belong to the con- temporary culture of ＂highbrow＂. Big newspaper should maintain its credibility, visibility, accuracy, and abundance, in order to enable readers shar/ng qualified information. This is bottom line. Major newspaper being a cultural symbol and show the culture and even China＇s window, maintain the cultural value and disseminationeffects of the major newspaper, which requires the text being elegant, the details being standard. Newspaper has a positive contribution to cultural construction, prosperity and culture education, but also acts as the cultural name card. It must always have a high performance and is a green product of culture.Publishing newspapers, journalists cannot be lost in negligence.