“互联网+”背景下陕西省农村电子商务研究

Research on Shaanxi Rural E-commerce under the Background of “Internet+”

陕西省作为农业大省,其农产品资源及农产品产业优势并未能有效转化为商品优势和市场优势,农产品"卖难"问题始终没有得到有效的解决。在系统综述国内外农村电子商务研究现状的基础上,分析了陕西省农村电子商务发展中存在的主要问题,并提出了相关对策建议。

As a large agricultural province, Shaan_xi, of which the agricultural resources and agricultural industrial advantage could not transferred into commodity advantage and market advantage effectively, and the ＂difficult sale＂ of agricultural prod- ucts was still not effectively solved. Based on the systematical review on the foreign and domestic rural e-commerce, this arti- cle analyzes the main problem in Shaanxi rural e-commerce development, and puts forward relevant countermeasures.