医学生消费观念及消费行为的调查研究

Investigation of University Students' Consumption Concept and the Consuming Behavior

目的了解医学生的消费观念及消费行为,分析医学生消费观和存在的问题,为引导医学生理性消费提供依据。方法采用自行设计的调查问卷对某医学院校1 000名大学生进行问卷调查,利用SPSS 20.0统计软件进行统计分析。结果医学生的消费行为和消费观念呈多样化,消费观念与性别、年级、独生子女、家庭月收入等有关,消费行为与性别、年级、生源地和家庭月收入等有关,家庭收入较高、独生子女及城镇大学生消费水平相对较高。结论医学生理性消费占主流地位,消费观念和消费行为基本上是积极的、健康的,但仍有部分同学出现超前消费、奢侈消费等问题。

Objectives To comprehend the medical students＇ consumption concept and consuming behavior,and to analyze the problem and provide basis for leading rational consumption for the medical students.Methods One thousand students in a medical university were surveyed with self-design questionnaires and the SPSS 20.0was used to analyze the data.Results The consumption concept and consuming behavior of the medical students were varied.The consumption concept was related to genders,grades,single child,and family monthly income and so on.Meanwhile,consuming behavior was affected by genders,grades,living area and family monthly income.High family income,single child,and students from urban areas were the factors leading to relative high consumption level.Conclusions This article illustrates that rational consumption is in the leading position.Most medical students hold the positive consumption concept and proper consuming behavior.Whereas,premature consumption and luxury consumption still persist.