攀枝花康养旅游产业集群发展初探

Initial Probe into the Industrial Cluster Development of Convalescence Tourism in Panzhihua

旅游产业集群发展具有诸多优势,我国正积极推进旅游产业集群化发展。目前攀枝花正大力发展康养旅游产业。为加快攀枝花康养旅游产业发展,以旅游产业集群理论为指导,运用区位商法判定了攀枝花旅游产业集群的存在,分析了攀枝花康养旅游产业集群发展存在的问题。结合攀枝花实际情况,从完善康养旅游基础设施、培育康养旅游专业人才、发展康养旅游相关产业、提升康养旅游城市形象、坚持康养旅游集群创新、打造康养旅游集群品牌等六方面提出了相应策略,为攀枝花康养旅游产业集群发展指明了方向。

There are many strengths in the industrial cluster development of tourism, and China is actively pro- rooting its development. Currently, Panzhihua is making great efforts to develop the convalescence tourism. In order to speed up its development, and guided by the theory of tourism industrial cluster, the paper determines the existence of tourism industrial cluster in Panzhihua by using location quotient, and analyzes the existent prob- lems in the development of convalescence tourism. Based on the actual condition in Panzhihua, the paper puts forward the development strategies of convalescence tourism industrial cluster from six different perspectives, in- cluding the perfection of infrastructure, training of talents, development of correlated industry, promotion of city image, adherence to innovation, creation of tourism brand, which are helpful in pointing out the direction for the development of convalescence tourism in Panzhihua.