陕西影视文化创意产业发展对策

Suggestions for the Development of Shaanxi Film and Television Cultural and Creative Industries

陕西影视文化创意产业在全国处于领先地位,西安电影曾创造了中国电影的辉煌,陕西影视剧产量、质量均居全国第一阵营,但也有很多不足之处。陕西影视业应采取对策,在这一领域不断提升。一是强化品牌意识,突出陕西影视业在国内外的影响力,形成影视产品的多元化与特色化;二是争取政策扶持力度,积极获取民间投资,推动影视创作的市场化进程;三是加强影视与文学、动漫、游戏、连环画、网站、影视基地等相关产业的联系。陕西影视文化创意产业应该走既符合国情、融入民族智慧,又符合影视发展规律,兼具世界意义的发展道路,提升产业实力。

Shaanxi film and television cultural and creative industries has played a leading role in China, such as a growing number of films by Xi＇an Film Studio. The quantity and quality of Xi＇an films have topped. Admittedly, there are some disadvantages. More measures are advised to be taken, which include strengthening the awareness of brand, striving for policy support and cooperating with literature, cartoon, game, the comic book, website and other related industries. It should base itself in the Chinese situation, develop with national wisdom, comply with the development law of film industry, and aim at the global market to improve the industry power.