上海市居民秋刀鱼消费调查结果与分析

Shanghai residents saury consumer survey results and analysis

论文采用问卷调查法和实地走访调查法,对上海市居民进行秋刀鱼消费者调查,探析了秋刀鱼消费者的样本特征及消费情况,运用因子分析方法对上海市居民秋刀鱼消费的影响因素进行了实证分析,结果表明对秋刀鱼消费场所的投入和合理运用促销手段会影响秋刀鱼消费,并在此基础之上,为激发秋刀鱼经济的发展活力提出了可行性建议,同时为秋刀鱼市场消费的发展提供一定的科学依据。

（1） adopting questionnaire survey method and field visits, the resident of Shanghai saury （2） of the journal of consumer research analyses the sample characteristics of attracting consumers and consumption （3） using the method of factor analysis on the influence factors of the resident of Shanghai saury consumption has carried on the empirical analysis, the results show that investment in attracting consumer place affect saury consumption is large, on this basis, activate saury economic development put forward the feasible Suggestions, at the same time as saury provide certain scientific basis for the development of the market consumption.