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基于顾客购买意愿的企业定价策略研究

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摘要 价格是企业获利多少的一个比较关键的因素。企业的定价理论主要有三个:以成本为基础的定价方法、以竞争为基础的定价方法、以需求为基础的定价方法。另外,企业在定价方面也存在着一些问题。基于此,从顾客意愿的角度来讨论企业传统定价的劣势和企业在新的时代可以尝试的定价方法。
机构地区 浙江海洋大学
出处 《农村经济与科技》 2016年第21期171-173,共3页 Rural Economy and Science-Technology
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