大众点评的兴起与文学批评的新变

The Rise of Public Comments and the New Changes of Literary Criticism

随着网络社会的发展,特别是移动互联网的迅速崛起,第三方点评网站开启的本地化服务产业日渐火爆,大众点评在人们衣食住行用等日常生活中的重要性日渐突出。这也深刻地重塑与改造了国民的文学习惯,文学生活在很大程度上必须经过网络的中介与渗透,形成读者在线上与线下之间不断切换的"O2O"模式。受此影响,文学批评也在发生着新的变化,传统的文学批评在新媒介引发的国民文学生活中日益边缘化,而大众点评开始走上前台,在文学生活的引领、作品的经典化、为读者提供个性化服务以及读书共同体的构建等方面起到重要作用。

With the development of the Internet society,especially the rapid rise of mobile Internet,local service industry started by third-party review websites has been increasingly popular,which making the importance of public comments for the basic necessities in people＇s daily life become increasingly prominent. At the same time public comment on third-party review websites has profoundly remodeled and transformed people＇s literary habits,and literary life to a large extent must be through the network of intermediary and penetration,thereby forming the ＂ O2O＂ mode of readers constantly switching between online and offline. Affected by this,literary criticism is facing new changes,and traditional literary criticism has been increasingly marginalized in people＇s literary life triggered by the new media. Then public comments begin to step forward,playing the important role in leading the literary life,canonization of works,providing personalized service for readers and to construct reading community.