学术特刊出版的主题策划与质量控制——《科技导报》“屠呦呦荣获诺贝尔奖特刊”探析

Thematic planning and quality control in the publication of academic special issues: a case study on publishing the “Special Issue for Tu Youyou Winning Nobel Prize” in Science & Technology Review

【目的】探索围绕重大科技事件高效出版学术特刊,有效提升期刊的新闻性及社会影响的策略。【方法】以《科技导报》出版"屠呦呦荣获诺贝尔奖特刊"为例,阐述了特刊的出版策略:结合社会舆论热点策划选题,将科技事件外延,拓展选题思路;借助主办单位、编委、编辑等力量全方位组约稿;突破学术期刊框架,重视版面设计,加强整体包装;利用专家库、自身网站、博客资源,结合新媒体手段对刊物进行宣传推广。【结果】针对重大科技事件组织特刊,能够增加主题内容的集中度,顺应社会热点的关注度,扩大科技期刊的影响力。【结论】《科技导报》"屠呦呦荣获诺贝尔奖特刊"为响应科技事件的快速出版提供了一定经验和借鉴。

[Purposes] This paper aims to explore the strategy for efficient publication of academic special issues around major science technology events to effectively promote the timeliness and expand the social impact of the journal. [Methods] Taking＂Special Issue for Tu Youyou Winning Nobel Prize＂published on Science Technology Review as an example,the publication strategy of special issues was explored,including： plan topics associated with public hotspots and enlarging possible aspects of the event to extend the topics; soliciting contributions across full ranges of the host unit,the editorial board and editors; breaking through the framework of regular academic journals,paying attention to the layout and strengthening the overall journal image;utilizing professional repositories and journal websites for promotion; combining with new media. [Findings] The Organization of special issues surrounding major science and technology events could increase the concentration of topic and contents,carter to the social interest on hotspots,and expand the influence of the scientific journals. [Conclusions] The publication of ＂Special Issue of Tu Youyou Nobel Prize＂on Science Technology Review provides a replicable experience of the rapid publication in response to science and technology events.