我国医药院校图书馆微信平台服务现状分析

Analysis on the Present Situation of We Chat Platform Service of the Libraries of China's Medicine Colleges and Universities

从微信公众号名称、微信功能定位、微信号设置、微信类型、信息发布频率等方面,对我国医药院校图书馆微信平台的发展现状进行了调查分析,揭示了微信平台存在的微信公众号设置不规范、应用普及程度不高、信息发布频率低、个性化服务内容偏少等问题,并提出了相应的对策,包括规范微信平台建设、打造多元化的微信服务团队、创新微信推送服务、多渠道宣传推广微信平台等。

This paper carries out the investigation and analysis on the development status of We Chat platform of the libraries of China＇s medical colleges and universities from the aspects of the name of We Chat public number, We Chat function orientation, We Chat ID Settings, We Chat types, and information release frequency, etc., reveals some problems existing in We Chat platform such as the nonstandard settings of We Chat public number, the lower application popularity degree, the lower information release frequency, and the less content of personalized service, etc., and puts forward some corresponding countermeasures, which include the standardization of We Chat platform construction, the creation of diversified We Chat service team, the innovation of We Chat push service, and the multi-channel promotion of We Chat platform,etc.