摘要
从微信公众号名称、微信功能定位、微信号设置、微信类型、信息发布频率等方面,对我国医药院校图书馆微信平台的发展现状进行了调查分析,揭示了微信平台存在的微信公众号设置不规范、应用普及程度不高、信息发布频率低、个性化服务内容偏少等问题,并提出了相应的对策,包括规范微信平台建设、打造多元化的微信服务团队、创新微信推送服务、多渠道宣传推广微信平台等。
This paper carries out the investigation and analysis on the development status of We Chat platform of the libraries of China's medical colleges and universities from the aspects of the name of We Chat public number, We Chat function orientation, We Chat ID Settings, We Chat types, and information release frequency, etc., reveals some problems existing in We Chat platform such as the nonstandard settings of We Chat public number, the lower application popularity degree, the lower information release frequency, and the less content of personalized service, etc., and puts forward some corresponding countermeasures, which include the standardization of We Chat platform construction, the creation of diversified We Chat service team, the innovation of We Chat push service, and the multi-channel promotion of We Chat platform,etc.
出处
《图书情报导刊》
2016年第11期66-71,共6页
Journal of Library and Information Science
基金
2015年CALIS广西壮族自治区文献信息服务中心预研项目"大数据时代图书馆的微服务体系构建研究"(项目编号:CALISGX201507)
关键词
医药院校图书馆
微信公众平台
服务现状
libraries of medical colleges and universities
We Chat public platform
service status