透过Apple Watch管窥智能穿戴设备的材质设计策略

Analysis of the Material Design Strategy of Intelligent Wearing Equipment through Apple Watch

目的探索智能穿戴设备的材质设计策略。方法以Apple Watch为研究对象,采用聚类分析方法提取代表样本及材质感性意象词汇,运用SPSS软件对抽取出的关键要素进行影响因子的计算和排序,验证不同材质选择和搭配方式中用户认知与产品定位的匹配性。结论从色彩、材料、工艺3个维度研究Apple Watch的材质风格意象,建立数据模型,提出智能穿戴设计基于内隐舒适性和外显象征性的材质设计策略。

It aims to explore the material design strategy of intelligent wearing equipment. Taking Apple Watch as the object of research, it uses the clustering analysis method to extract the representative samples and the perceptual image vocabulary of material, which reaching the Apple Watch that marked the beginning of a new era in intelligent wearing equipment. It uses the SPSS to calculate and sort the influencing factors of the extracted key factors, eventually to verify the matching performance between the user awareness and product positioning in different material selections and matching ways. It studies the material style image of Apple Watch between the three dimensions including color, material and craft, building a data model, and concluding the design strategy of intelligent wearing design based on implicit com- fort and explicit symbol.