卷烟包装结构设计要素与感性意象关系模型研究

Relationship Model between Cigarette Packaging Structure and Kansei Image

目的研究卷烟包装结构设计要素与感性意象之间的关系,使设计师在进行包装结构设计时能更好地把握包装结构的设计要素。方法运用感性工学中的语义差异法,调查消费者的感性意象,利用多元线性回归分析方法建立包装结构设计要素与感性意象之间的关系模型,对所建模型进行诊断和检验。结论此模型可拟合二者的关系,可用于评价包装结构设计的感性意象。

It aims to research the relationship between cigarette packaging structure and kansei image, which can help designer to grasp the major factors when designing. It investigates consumer with semantic differential method and mul- tiple linear regression analysis which is used to establish a model of packaging structure and kansei image. The experi- ment approves that the model is consonants with actual by comparing. It can be used to guide designer to grasp the major perception factors.