视觉文化语境下手绘插画与商业包装的交融

The Combination of Hand Drawn Illustration and Commercial Packaging in the Context of Visual Culture

目的研究视觉文化时代下的手绘插画。方法从手绘插画和商业包装设计艺术形式的角度出发探讨手绘插画与商业包装的交融性。结论手绘插画具有独特的艺术魅力和浓厚的文化底蕴,可以有效传播品牌文化、塑造品牌形象。与商业包装相融的手绘插画能丰富商业包装的视觉语言、承载人们情感,使包装更具亲和力与艺术魅力。

It aims to study hand drawn illustrations in the era of visual culture. From the perspective of hand drawn illustration and commercial packaging design art form, it explores the combination of hand drawn illustrations and com- mercial packaging. Hand drawn illustrations have the unique artistic charm and strong cultural heritage, which can effec- tively spread brand culture and build brand image. Hand drawn illustrations combined with commercial packaging can enrich the visual language of commercial packaging, bear people＇s emotions, and make packaging more friendly and of artistic charm.