摘要
随着互联网的快速发展,"双十一"已经成为消费者的网络购物节。研究影响网购促销季消费者满意度的各个因素,在此基础上构建网购促销季顾客满意度的影响因素模型,并通过实证分析的方法验证所建模型。结果表明:网购促销季顾客满意度与售后服务、物流快递、促销方式、产品价格、网络购物安全、电商诚信度影响显著,与第三方支付、交易平台关系影响不显著。
With the rapid development of the Interuet, Double 11 has become an online purchasing festival. This paper discusses the factors influencing customer satisfaction in the promotion season of online purchasing. Furthermore, on the basis of the discussion, a model of the influencing factors is constructed and tested through empirical analysis. It turns out that after sales service, logistics and express, promotion strategies, the price positive correlation third-party payment, of products, the safety of online purchasing and the credibility of with customer satisfaction. On the contrary, there is a negative trading platform and customer satisfaction. e-businesses have a correlation between
出处
《黄山学院学报》
2016年第6期34-36,共3页
Journal of Huangshan University
基金
2015年安徽高校省级人文社会科学重点研究项目(SK2015A617)
关键词
网购促销季
服务质量
顾客满意
promotion season of online purchasing
service quality
customer satisfaction
