农家乐经营户之间的竞争与合作关系调查研究——以新堡乡王岗村为例

Survey and Study of Competition an Collaboration among Nongjiale Proprietors:A Case of Wanggang Village

农家乐作为乡村旅游中的一种新兴旅游形式,近些年在我国各地呈现迅速扩展的发展态势。由于受各种主客观条件的限制和影响,在其发展过程中同质化现象、管理不善、卫生状况不佳、游客体验度不明显、恶性竞争诸多问题也随之产生。在此背景下,以新堡乡王岗村农家乐为例,对王岗村农家乐经营户之间的竞争与合作关系进行研究,探析其对农家乐发展的影响,引导农家乐经营户之间的良性竞争,促进农家乐可持续发展。

Nongjiale or farmstay, is regarded as a new way of rural tourism, has been greatly developing in China for recent years. Due to restricted and affected by various subjective and objective conditions, during the process of Nongjiale development, there exists some problems, such as： the product homogeneity, poor management, the deterioration of health conditions, insufficient tourism experience and vicious competition. In this context, the paper takes Wanggang village as an example to study competition and collaboration among Nongjile proprietors, discusses its influence on Nongjiale development for leading the healthy competition among Nongjiale proprietors and promoting the sustainable development of Nongjiale.