数据挖掘在CRM中的应用研究

Application Research on Data Mining in CRM

数据挖掘在客户关系管理(CRM)中的应用是近年的热点话题。在海量的信息中挖掘具有潜在价值的信息,以辅助管理层的决策,是企业重点关注的问题。从数据挖掘的基本原理入手,通过分析客户关系管理中存在的问题,探讨了数据挖掘在客户关系管理中的具体应用。

Data mining in CRM has become a hot topic in recent years. Digging out the most efficient information effectively is the focus of enterprises＇ management. This paper analyzes the problems in CRM and conducts researches on the application of data mining, hoping to provide useful reference.