主位视点下的藏区影像传播——以纪录片《虫草》为例

Tibetan Image Communication in Emic Perspective:Taking Documentary Cordyceps as an Example

《虫草》作为一部由本土草根从主位视点创作的,以自己家庭和社区为表现对象的村民纪录片,展现了不同于传统涉藏题材媒体纪录片的创作特点:内部视角的自我呈现、原生态纪实的视听语言、生活化的叙事结构和个人化的情感表达。村民纪录片在创作视角和题材上,形成了对媒体涉藏纪录片的有益补充,开拓了我国涉藏影像对外传播的新思路,应作为一种新的纪录影像形态得到正名和关注;同时,应加强藏区民间纪录片的培育和打造,实现涉藏信息的真实、有效传播。

Different from traditional Tibet-theme media documentary, the documentary Cordyceps describes families and communities from indigenous viewpoint. This new documentary differs from traditional Tibet-theme media documentary in various aspects, including internal self-presentation perspective, preserving original audio-visual materials, life-oriented narrative. The villagers＇ documentary is now gradually becoming a powerful supplement to the construction of Tibetan image. This kind of documentary is also a newly rising form used by the Tibetan people in exploring new ways to present themselves in their external communication. Moreover, pragmatically speaking, the author recognized that strengthening the cultivation of Tibetan folk documentary can also improve the effectiveness of communicative actions towards Tibetan region.