休闲视域下“澳门历史城区”文化旅游发展问题及对策

Issues in Cultural Tourism Development of The Historic Center of Macao in the Perspective of Leisure and Counter Measures

460多年来各种文化在澳门互相碰撞、交流，形成了澳门独特的中西文化。“澳门历史城区”成为世界遗产，为澳门发展创造了契机。随着经济全球化的影响，我国面临着各种外来文化的冲击与挑战，对此，如何发掘澳门历史文化，让外来游客全方位体验其非凡魅力？本文谈及“澳门历史城区”遗产及文化特征，透过休闲视域，分析找出“澳门历史城区”文化特色不明显、开发力度不够等问题，并提出打造“文化旅游＋效益”新模式等对策，为中华文化面对外来文化挑战及增进内地与澳门文化交流、助推澳门建设“世界旅游休闲中心”提供有益的参考。

For over 460 years different cultures have met and interacted with each other here in Macao, resulting in a unique blend of Chinese and western cultures. The designation of The Historic Center of Macao as a world heritage creates an opportunity for Macao＇s development. With the influence of economic globalization, China is faced with shocks and challenges from foreign cultures. What can be done to promote local culture in Macao and enable international visitors to feel the unique glamour from all sides？ This article, in the perspective of leisure, deals with The Historic Center of Macao as a world heritage and cultural characteristics and analyzes and identifies issues in the cultural development of the area, including a lack of cultural characteristics and underdevelopment. It also presents counter measures such as a new model of Cultural Tourism plus Effect/Benefits and offers useful reference, so that Chinese culture can meet challenges from foreign cultures, cultural exchanges between Chinese mainland and Macao can be promoted, and Macao can become a world center of tourism and leisure sooner.