新媒体环境下大学生思想政治教育话语权的机制与建构路径

The Mechanism and Path of the Discourse Right of Ideological and Political Education of College Students under the New Media Environment

新媒体改变了传统的空间话语结构,形成更加开放、平等和包容的话语场域,话语传播的流动性、表达的个性化、交往的实践缺失以及话语体系的多元化发展给大学生思想政治教育话语权带来极大冲击。认同机制和动力机制是大学生思想政治教育话语权形成的机制。理念指导、创新话语体系、加强话语主体对话、把握话语传播环节是大学生思想政治教育话语权主动建构的必然路径。

New media changed the conventional structure of the spatial words,form a field of more open,equitable and inclusive of words,words spread of liquidity,expression of individuation,interaction of defects in practice and discourse system of diversified development to the right of discourse of ideological and political education for college students to bring very big impact. Identity mechanism and dynamic mechanism are the mechanism of the formation of the discourse right of college students’ ideological and political education. The inevitable path of the ideological and political education discourse construction of ideological and political education of university students is to guide,innovate the system of discourse,to strengthen the dialogue and to grasp the communication link.