微信营销诚信问题初探

The Study of the Credibility in Marketing through WeChat

微信作为一款即时通讯软件,现已发展成为集通讯、社交、电商为一体的手机应用软件。针对其在电商领域营销发展中出现的诚信问题进行研究,分析了不诚信营销的表现及其原因,并从政府、微商、消费者三个层面提出相应的对策,以促进微信营销的可持续发展。

As an instant messaging software,WeChat has now developed into one of the mobile phone application software which integrates communication,social,and electronic business. This paper aims at the integrity problems that exists in the field of electricity marketing for research,analyses expressions of dishonest marketing and the reason. Finally the paper puts forward the corresponding countermeasures from three aspects such as government,wechat business,consumers,in the hope of promoting the sustainable development of WeChat marketing.