“草原丝绸之路”建设背景下的内蒙古农产品分销渠道研究

Study on the Distribution Channel of Inner Mongolia Agricultural Products under the Background of the Construction of “the Silk Road of the Grassland”

内蒙古要抓住国家实施"一带一路"战略带来的机遇,推进草原丝绸之路经济带建设,其农产品的市场竞争力是关键,农产品分销渠道对农产品在竞争中取得持久的竞争优势十分重要。内蒙古农产品的分销渠道存在渠道建设水平低、农产品分销渠道主体缺乏高效的组织化、分销渠道类型单一等问题,为扩大农产品的市场流通的宽度和广度,提高农产品的市场影响力和竞争力,加快内蒙古农产品的可操作性分销渠道建设迫在眉睫。

Inner Mongolia should seize the national implementation of ＂the belt and road initiatives＂ strategic opportunities, promoting the construction of grasslands of the silk road, which the market competitiveness of agricultural products is the key point, especially distribution channels of agricultural products is very significant for agricultural products to achieve a lasting competitive advantage in the competition. The agricultural product distribution channel of Inner Mongolia has the low level of construction, agricultural the product distribution channels subject to lack of effective organization, the problem of channel type single distribution. In order to expand the width and breadth of the market circulation of agricultural products, improve the market influence and competitiveness of agricuhural products, to speed up the construction of Inner Mongolia agricultural products of the operational distribution channels is imminent.