不同回收成本结构下考虑参考价格的闭环供应链定价策略

Pricing Policies of Closed-loop Supply Chains Based on Reference Price and Two Alternative Collection Cost Structures

基于规模经济与规模不经济的两种回收成本结构,首先在考虑消费者价格参考效应的基础上建立了两周期闭环供应链决策模型,并采用逆向归纳法进行求解,然后结合理论推导和算例仿真分析价格参考效应对两种回收成本结构下闭环供应链的最优回收率、价格以及系统利润的影响,进而将两种成本结构进行比较,获得了诸多有益的管理学启示,可为现实中企业从事回收再制造时的动态定价决策提供理论支持。

Based on two alternative collection cost structures （economies of scale and diseconomies of sale）, the two-period closed-loop supply chain （CLSC） lished with the consideration of backward induction method is The impacts of price reference decision models are estab- price reference effect. The utilized to solve the models. effect on the optimal collection rates, pricing policies and system profits are analyzed combined with theoretical derivation and numerical examples. Moreover, the equilibrium solutions and profits of CLSC under two cases are compared. Several useful managerial insights are obtained. The conclusions can provide theoretical supports for the dynamic pricing policies of the firms engaged in collection and re.manufacturing of end-of-life products.