摘要
网络购物盛行,店铺命名是商品推销成功的重要手段。网店名在构成元素上以纯汉字类型为主,兼有英文、混合型等类型。构成类型中特殊类型居多,属名地位重要,能体现店铺特色。音节跨度大,长音节越来越多,四音节因节奏均衡对称占优势。组成店名的词类以实词为主,个别虚词、叹词进入店名中,店名语法结构大多是偏正式。常用谐音、引用、仿词等修辞使店名形象生动、特点鲜明。网店命名中体现外来文化的影响和传统文化的渗透。
With the increasing popularity of on-line shopping, an appealing shop name be- comes important in promoting sales. Online shop names are usually made up of Chinese char-acters or English letters and words, which show the influence of western culture and the per- meation of Chinese traditional culture. This essay analyzes the features of on-line shop names with a view to providing reference on-line shop names selection.
出处
《武汉船舶职业技术学院学报》
2016年第4期101-104,共4页
Journal of Wuhan Institute of Shipbuilding Technology
关键词
网店名称
特征
文化
online shop names
features
culture
