“幸存者”亚马逊

Amazon the "Survivor"

闯入中国市场的外资互联网巨头似乎总有一把达摩克利斯之剑悬在头顶。如何在保持企业文化的同时,将其优势资源对接中国本土市场,入华12年的亚马逊是一个正在实践并已见成效的案例，

Over the foreign Internet giants that have barged into the Chinese market always seemingly hangs a sword of Damocles.On one hand,the tripartite composition of BAT(Baidu,Alibaba and Tencent) in China's Internet industry has been coupled with intense overall competition.On the other,localization remains the barricade those outsiders can't get over.How could a foreign company transplant its advantageous resources to the Chinese market while maintaining its corporate culture? Amazon,a 22-year-long survivor in China,is a case in practice.Can it re-rise in the fierce battle of e-commerce enterprises in China? Only time will tell.