大同市健身俱乐部经营现状的调查分析

Investigation and Analysis on the Management Status of Fitness Clubs in Datong

随着大同市经济的快速发展,人民生活水平的不断提高和改善,对健康的意识也逐步增强。本文采用文献资料、访问调查、问卷调查和数理统计等研究方法,对大同市七家具有代表性的健身俱乐部的经营现状、教练员现状与健身者的消费现状进行了调查分析,发现:健身俱乐部的健身消费者健身意识差,文化程度较高,健身后效果良好;部分健身消费者缺乏正确的健身技术有不良反应的产生;健身俱乐部缺乏专业性经营管理人才和专业健身教练,但是发展前景非常可观。在此基础上提出了相应的对策和建议,为大同市体育健身俱乐部的发展提出一些思路,为大同市健身俱乐部的发展提供参考。

With the development of domestic economy and the improvenlenI of living standard, more and morepeople realize the importance of health. The study methods of documentation, interviews, survey and mathenlatiealstatics are used in this paper. In this thesis, seven representative fitness clubs are researched and analyzed fromthree aspects： the management current situation of fitness clubs, the current situation of trainers and theconsumption current situation of the body - building consumers. The result shows that the fitness consumers havelower fitness consciousness, have higher educational level and have better fitness effect. Some fitness consumerslack correct techniques, so they sometimes get hurt. Although fitness clubs are short of professional managementpersonnel and professional fitness trainers, they have a bright development prospect. On this basis, this thesis putforward some countermeasures and suggestions to make fitness clubs have a better development in DaTong.