商业广告中的公共艺术语言探析

Analysis of Public Art Language in Commercial Advertisement

现如今,在许多的商业广告设计中,都忽略了人们对艺术的欣赏需求。一个具有公共艺术的广告设计,能够更好的塑造特殊商业环境,刺激消费者的消费欲望,并且能够促使商业环境中的文化氛围得到一定程度的提升。文章主要围绕商业广告,就其中的公共艺术语言进行简要的分析与研究。

Nowadays, in many commercial advertising designs,people ignore the appreciation of art.A advertising design with public art can better shape special business environment, stimulate consumer desire for consumption,and promote cultural atmo-sphere to a certain degree in the commercial environment.The paper focuses on commercial advertising,on which the public art language is briefly analyzed and studied.