新媒体技术助力我国传统教材步入“互联网+”时代

New Media Technology Assisting Traditional Textbooksto Move into "Internet Plus" Era

作为"十三五"的开局之年,2016年"互联网+"进入了深度发展的新阶段。二维码、虚拟现实、增强现实、移动APP等新媒体技术,弥补了传统教材的一些不足,在移动性、针对性、互动性、社交性等方面提升了品质,顺应了多媒体化、个性化、数据化、多终端化等互联网传播趋势。这是传统出版及传统教育领域与科技的融合,是对传统教材的升级改造,而不是颠覆,在原有教材的基础上,利用新媒体技术让传统产业在移动互联网时代焕发新的生机,给消费者带来新的阅读体验和学习方式的变革。

2016 isthe beginning of the 13th Five - Year Plan period in which the Intern et Plus has entered a new stage of development in depth. With the advent of two - dimensional code, vir tualreality , augmented reality , mobile APP and other new media technology, some shortcomings of traditional teaching textbookshave been reme-died , and the quality of mobility , pertinence, interact ion and sociability etc. have been enhanced, too , which con-forms to the trends of Internet spread - - - multimedia, individualization , digitalization, and multi- term inal. This is a combination of tradit ional publishing and tra ditional education with technology, an upgrading of traditional teaching textbooks, rather than subversion. On the basis of the original textbooks, using new media technology has given new vitality to the tradit ional industries in the era of mobile Internet, in the mea nw hile, provided a new read-ing experience and revolutionary change of learning methodsfor consumers.