国内短视频新闻的受众态度考察

The Research on Audience's Attitudes Toward the Domestic Short Video News

短视频新闻在国外发展得如火如荼,基于"短"的特点,它更强调发掘不同的内容报道和生产方式。在国内短视频新闻还处于萌芽状态,那么受众对它持怎样的态度呢?本研究对此进行考察,通过问卷调查和数据分析,探讨受众对短视频新闻的了解程度、态度和发展预测,并发掘其中的影响因素。最后在研究结果的基础上为国内的短视频新闻发展提供可行的建议。

Shortvideo news is developed wellin the foreign countries. Based on the characteristics of the short 、it emphasized more on exploring different report contents and production modes. In domestic, short video news isstill in the beginning stage and what the audiences attitude is toward them. There fore, by questionnaire and data a-nalysis we conducted a study form wh ich we can explore the audiences understanding degree, attitudes, develop-ment forecast of short video news. Besides we analyzed the influencing factors in order to make a steppingstone for practical operation. Finally , based on the research results, wewould l ike to provide practical advice for develop-ment of the domestic short video news.