摘要
文化产业思维中的艺术营销理念包含了品牌打造系列化、远近目标同步化、会员营销精准化、传播推广动态化、策划营销一体化、服务观众人性化等方面。以上海东方艺术中心为例,这些理念在艺术营销中发挥了巨大作用。
From the perspective of cultural industry, art marketing ideas indude how to build brand as serials, to synchronize recent with future aims, to regularize VIP marketing, to keep transmission dynamic, to incorporate plan and marketing, and so on. The paper takes Shanghai Oriental Art Center as an example to demonstrate the great efficiency of these marketing ideas.
出处
《上海文化》
北大核心
2016年第12期112-115,共4页
Shanghai Culture
