5Rayport J F, Sviokla J J. Exploiting the virtual value chain[J]. The McKinsey Quarterly, 1996, (1) : 21--36.
6Scharl A, Brandtweiner R. A conceptual research framework for analyzing the evolution of electronic markets[J]. Electronic Markets, 1998, (2): 39--42.
7Bakos J. A strategic analysis of electronic marketplaces[J]. MIS Quarterly, 1991, September: 295--310.
8I Bakos J. Reducing buyer search costs: Implications for electronic marketplaces[J]. Management Science, 1997, December: 1676--1692.
9Archer N, Yuan Y. Managing business to business relationships throughout the e-commeree procurement llfe cycle [ J ]. Intemet Research: Electronic Networking Application and Policy, 2000, 10(5): 385--395.
10Kollmann T. Marketing for electronic marketplaces -- The relevance of two critical points of success[J]. Electronic Market, 1998,(3) : 36--39.