社会转型中的大众传媒责任伦理探微

Research on the Ethical Responsibility of Mass Media

作为社会大众获取信息主要来源的公共机构,大众传媒在很大程度上直接影响着社会的道德价值理念取向和实践行为方式,由此可见,大众传媒在行使其"自由"权利的同时,必须要考量"责任""伦理",即大众传媒实践活动中对其所应承担的社会责任问题的伦理考量和道德追问。面对现实中大众传媒的种种问题,需要政府社会、大众传媒、受众群体之间的相互协调、共同努力,构建起一个富有责任、勇于担当的大众传媒。

As the public institutions to gain the main source of information, the mass media prodigiously effect on the social moral value orientation and practice behavior, therefore, while the mass media exercising power of its ＂free＂ right, it must test the amount of ＂responsibility＂ and ＂ethics＂, that is ethical considerations and moral questions inquiry in the mass media practice measurement. In the face of various problems of mass media in the reality society, it needs the government, mass media and audience group working together to build the mass media which have a full of responsibility and the courage to bear.