外资寿险公司在中国经营问题与发展研究

Research on the Problems and Development of Foreign Life Insurance Companies in China

我国自2001年加入WTO,承诺3年内逐步放开国内保险市场。转眼十多年过去,我国的保险市场已经进入了全面放开竞争时期。纵观外资保险公司尤其是寿险公司在国内的发展,情况并不像入世当初那样信心十足。本文站在外资寿险公司发展问题角度探讨外资寿险公司的经营发展策略,对问题进行实证验证与分析,并为外资保险公司的发展提出可行的发展建议。

China＇s accession to the WTO in 2001, promised to gradually liberalize the domestic insurance market within three years.Ten years in the past, China＇s insurance market has entered a period of full liberalization of competition. Looking at foreign insurance companies, especially life insurance companies in the country＇s development, the situation is not as confident as the reserchers had.Standing in the foreign life insurance company question angle, this article want to explore the business development strategy,carry out empirical analysis,and finally put forward feasible development proposals.