摘要
第四代移动通信技术(4th-generation,4G),是指支持高速数据传输的蜂窝移动通讯技术。它极大地增强了用户在移动通信网络环境下的网络接入和浏览速率,以此提升用户体验。4G技术的高带宽提供给运营商为顾客提供更多增值服务的机会,从而增加其的营收。然而,4G市场的竞争将远比之前的电信市场激烈,为了在这个日趋激烈的市场环境下生存甚至获得回报,运营商必须从客户的角度来分析4G技术环境下客户的接受。
4G service refers to the mobile services build on the 4th generation telecommunication technology. It enhances end users＇ experiences of the mobile internet surfing significantly. The high bandwidth of 4G technology offers opportunity to vendors to provide more value- added services to their customers and therefore improve the revenue. However, the competition in this market is intensive. In order to survive and finally get some paybaek, the vendors need to analysis the acceptance of 4G services from their consumers＇ perspective. In this paper, we use the extended TAM model to investigate the 4G service acceptance in China. We conducted a survey to testify our model. The results support our argument.
出处
《未来与发展》
2016年第12期46-50,共5页
Future and Development
