老龄化群体旅游消费行为研究体系探讨--基于消费价值观视角

Research System on Tourism Consumption Behavior of Ageing Population under the Perspective of Consumption Values

老龄化群体旅游消费是旅游产业消费转型的重要依托,也是挖掘老龄化群体消费潜力的新增长点,老龄化群体旅游消费市场具有很大的发展潜力。在老龄化群体旅游消费发展和研究现状分析的基础上,将消费价值观运用到老龄化群体旅游消费行为研究中,以老龄化群体旅游者为研究对象,形成旅游情境下的消费价值观、旅游动机与旅游消费行为的研究路径,构建老龄化群体旅游者消费价值观与旅游动机、消费价值观与旅游消费行为和旅游动机与旅游消费行为3组关系的研究体系,剖析老龄化群体旅游者旅游消费行为背后内在的深层次的影响机制。

Tourism consumption of ageing population is the important support of tourism industry consumption transition, but also the new growth point of the consumption potential of ageing population. Tourism consumption market of ageing population has great potential for development. Based on tourism consumption development of ageing population and research status,consumption values can be applied to the tourism consumption research of ageing population. The research of tourism consumption takes the tourist of ageing population as the research subjects, forms the research path of consumption values in the context of tourism, travel motivation and consumer behavior. On the basis of the above research path, the paper builds a three-tier research system which is made up of consumption values and tourism motivation, consumption values and tourism consumption behavior, and travel motivation and consumer behavior, analysing of the impact mechanism of the deep level of tourism consumption behavior of ageing population tourists .