自媒体环境下公共危机事件后谣言的传播与管控

The Communication and Management of Rumors after the Public Crisis in the Media Environment

自媒体环境下谣言的发展呈现出诸多新特点:谣言的传播主体更加复杂,扩散高速度、高互动、管控难度加大;谣言证实更加困难,政府信任危机凸显。自媒体环境下加强对危机事件后谣言的管控需要各方保持联动、形成合力:相关部门应尽快建立宣传预警和舆情监控机制;应加强媒体与政府的高效互动和有效自控;要树立危机意识,加快危机事件后政府的信任修复,推进政府、媒体、公众高效联动的"信任共同体"建设。

Since the development of rumors in the media environment presents many new features： the spread of rumors subject more complex, high speed, high interaction and diffusion control difficult; rumor proved more difflcult, the government trust crisis highlights. To strengthen the control of crisis events after rumors parties need to maintain linkage efforts since the media environment： the relevant departments should establish publicity and public opinion monitoring early warning mechanism should be strengthened as soon as possible; efficient interaction between the media and the government and effective control; to establish a sense of crisis, to speed up the trust repair government crisis, government, media and the public efficient linkage of ＂trust community＂ construction.