张家界“互联网+旅游”融合发展的实践探索

Practices and exploration of “Internet plus tourism” integration development in Zhangjiajie

张家界在"互联网+旅游"融合发展方面取得了诸多成效,利用互联网宣传的"张家界模式"正在形成,旅游电子商务的发展突飞猛进,"互联网+旅游"融合发展新业态不断涌现,利用互联网的服务和管理体系不断完善。存在的主要问题是对"互联网+旅游"融合发展的认识不足和融合质量不高、盲目跟风现象大量存在、融合程度不深。因而,要进一步提高对"互联网+旅游"融合发展的认识水平,进一步明确"互联网+旅游"融合发展的战略定位,加快"互联网+旅游"融合发展的支撑体系建设,加快供给侧改革,促进互联网旅游产品创新发展以及加强对"互联网+旅游"融合发展的监管。

Zhangjiajie has made a lot of achievements in ＂Internet plus tourism＂ integration development.The ＂Zhangjiajie model＂ is being formed by the Internet and the development of tourism e-commerce is advancing rapidly. ＂Internet plus tourism＂ has been developing continuously, utilizing Internet services and management system continuously improved. The main problem is the lack of understanding of the integration of Internet and tourism, and the quality of fusion is not high, blindly follow the trend of a large number of the existence of the degree of integration is not deep. Therefore, further enhance the＂Internet plus tourism＂ integration of the level of development, further clarify the ＂Internet plus tourism＂integration of the strategic positioning of development, speed up the integration of Internet and tourism development support system, accelerate the reform of the supply side to promote ＂Internet plus tourism＂product innovation and development and strengthen the ＂Internet plus tourism＂ integration of the development of regulation are needed now.