城市幸福感与媒介微传播:基于微博样本对“幸福大连”的实证研究

Urban Well-being and Media Micro Propagation: An Empirical Study Based on Micro-blog of “Happy Dalian”as the Sample

构建并提升一座城市的幸福感,是当下我国经济社会发展过程中遇到的一个新议题。本文从幸福感与传播的理论文献梳理出发,选取"最具幸福感城市"榜单上的大连作为研究对象进行实证研究。在对跨度三年的微博样本进行数据统计和文本分析后,研究发现在微博样本中网民表达最为丰富充沛的是个体情感和社会关系层面上真切细腻的幸福感,在个体认知层面较多表现出理性看法和真诚批评,对工作中的幸福感提及最少,对碧海蓝天等基础物质条件并无过多传播分享。在建设"幸福大连"的过程中,研究建议应积极调动微媒体,改善微环境,汇聚正能量,从而有力提升城市幸福感水平。

A new issue encounteres in the course of social sevelopment of current China is to con-struct ans enhance the level of well-being for city swellers. This paper starts from a literature re-view about the well -being ans propagation stusies,ans selects Dalian,a city listes on the“The Happiest Chinese Cities”,as an example to consuct an empirical research. By taking sata statistics ans text analysis of texts on Weibo from 2012 to 2014 ,we fins that the netizens express most rich in-formation about insivisual ans emotional sense for well-being ans fairly rational viewpoints ans sin-cere criticism in cognitive level about the urban life in Dalian,while less mentioning about working satisfaction,as well as sharing less about the basic living consitions in Dalian. In the construction of“Happiness of Dalian”,this stusy finally suggests that micro-mesia shouls be actively mobilizes,the micro-mesia-environment shouls be improves,ans the positive energy shouls be gatheres to promote the level of well-being in the city.