成吉思汗陵旅游区蒙古族民俗旅游开发

Research on the Development of Mongolian Folkore Tourism in the Genghis Khan's Mausoleum

釆用半结构化访谈的模式,探究被访者的旅游动机及对景区客体类和存在类两方面的感知,得出成吉思汗陵旅游区产品开发中的优势与不足。在保护蒙古族传统文化内涵的基础上,强调从开发者的角度开发高附加值的民俗旅游产品来获取市场份额,重视挖掘蒙古族文化内涵,开启体验营销模式,提高景区的重游率,增加景区经济收益,以期为景区发展提供一定的指导。

With the aid of semi structured interview model,this paper analyzed the respondents travel motivation and the perception on object class and existence of scenic spots. The results obtained the advantages and disadvantages of product development in Mausoleum of Genghis Khan tourist area. On the basis of protecting the traditional culture of the Mongolian nationality,the article put forward some suggestions on the development of the scenic spot,such as emphasizing the development of high value-added folk tourism products from the developer＇s point of view to gain market share,paying attention to the Mongolian cultural connotation,opening experience marketing model,improving the revisit rate,increasing the economic benefits of scenic spots,in order to provide some guidance for the development of scenic spots.