沈阳世博园游客的旅游消费研究

The Study on The Tourism Consumption of Tourists to Shenyang Expo Park

通过实地问卷调查,利用Excel对问卷进行统计分析,对沈阳世博园游客的人口特征和消费特征进行了描述性分析。得出结论:沈阳世博园主体客源来自辽宁省内沈阳、本溪、辽阳和鞍山等地,游客以中青年为主且大多为中低收入者,旅游消费活动多以基本层次的观光游览为主,度假游客也占了一定比例,出游消费方式以自助游居多。针对上述结果,就沈阳世博园开拓客源市场、促销定位、促使其旅游业可持续发展提出合理性建议。

In this paper,demographic characteristics and consumption characteristics of tourists in the Shenyang Expo Park were analyzed by field survey and Excel statistical analysis of the questionnaire. The results showed that the main source of tourists to Expo Park were Shenyang,Benxi,Liaoyang,Anshan and so on in Liaoning Province,and most of tourists were middle or low-income persons in middle age and youth.Tourism consumption activities were mainly basic sightseeing,while vacation tourists also accounted for a certain proportion. Travel consumption modes were mainly self-service travel. In view of the above results,some reasonable suggestions were put forward for Shenyang Expo Park in order to explore the market of passenger flow,promote the sales promotion,and advance the sustainable development of tourism.