基于国际间环境传播的环境意识转移研究

Study of Environmental Awareness Communication Based on the International Environmental Communication

文章提出"环境意识转移"的概念,给出"环境意识转移"的定义,构建了基本的理论框架,包括定义、条件、途径、实施主体及模式等。在此基础上,重点讨论实施主体之一的国际化经营企业,通过"外部经济性途径"实施的环境意识转移。通过定性调查和定量调查,论证国际化经营企业通过环境经营和环境传播所进行的环境意识转移的效果。最后,为提高环境意识转移的效果,分别对国际化经营企业、我国企业和我国政府提出一些建设性的建议。

In this paper the researcher presents the concept of ＂Environmental Awareness Communication＂ and builds the basic theoretical framework, including definition, conditions, approaches, disseminators and model. Then the researcher continues to discuss the environmental awareness communication that is implemented by one of the disseminators, i.e. multinational enterprises, through the ＂external economic way＂. Through qualitative research and quantitative research, the research demonstrates the effects of environmental awareness communication in the multinational enterprises by way of environmental management and environmental communication. Finally, for improving the effect of environmental awareness communication, the paper provides some constructive suggestions respectively for the multinationals, local enterprises and China government.