电影“评差”体系及效果研究——基于“逆向评价”的角度

Research on the System of“Negative Comments”on Films and Its Effect—Based on the Viewpoint of“Reverse Evaluation”

"叫好"与"叫座"是构成电影评价系统的两大基石。在传统的电影评价体系中是习惯于报喜不报忧、评优不评差的,重评奖、轻评论的。对比对好电影进行褒扬的声音,对"烂"电影的"评差"却一直是散兵游勇式般的不成系统。结合当下文化管理部门全面清理整顿文艺评奖的背景,从"逆向评价"的角度将这类的"评差"纳入电影评价体系加以剖析,有利于电影创作的良性发展。

“Catching” and “attendance” are the two cornerstones of the film evaluation system. The traditional film evaluation system is accustomed to good news, good evaluation and awards. Compared with the praise for good mov-ies, there is no system for the negative feedback of bad movies system. Under the background of the overall cleaning up and reorganization of literary awards by cultural administration, it is good for the development of the film industry to analyze the “negative comments” in the film evaluation system from the viewpoint of “reverse evaluation”.