“互联网+”背景下扬州旅游企业转型升级路径

The Path of Yangzhou Tourism Enterprises Transformation and Upgrading in the “Internet Plus” Era

移动互联网迅猛发展,"互联网+"的影响下旅游消费市场转变,消费者消费模式转变,消费需求多样化以及"互联网+"与旅游产业的融合为切入点,以扬州东关古街为例,通过该旅游点在"互联网+"大背景下的升级转型,提出转型的必要性与路径,从而为扬州市旅游业的升级转型提供借鉴。

With the rapid development of mobile Internet in the ＆quot;Internet plus＆quot; era, the great change have happened in the tourism consumption market and consumer consumption patterns .From the breakthrough point of consumer demand diversification and the integration of ＆quot;Internet plus ＆quot;with the tourism industry, Yangzhou Dongguan Street should be upgraded and transformed .In the ＆quot;Internet plus＆quot; era , the transformation of necessity and path will provide reference to the other small and medium-sized city as Yangzhou.