摘要
本文在对功能对等理论相关知识进行了介绍的基础上,以商务英语中的广告翻译为研究对象,研究了功能对等理论在英语广告翻译中的应用,并指出了功能对等理论对商务英语广告翻译所具备的指导性意义。
Based on the introduction of Functional Equivalence Theory,advertisement translation in business English has been the research object. The application of the theory in advertisement translation has been studied and guiding significance of the theory has been pointed out.
基金
江阴职业技术学院研究课题"功能对等理论指导下的广告英语翻译研究"成果之一(项目编号:16A-WY-07)
关键词
功能对等理论
广告翻译
应用
意义
functional equivalence theory
advertisement translation
application
significance