大学生微商行为引导策略研究

A Study on the Strategies of Behavioral Guidance of Wechat Business of College Students

大学生微商行为利弊难定,但这一群体的存在却是不争事实。在现实条件下大学生参与微商行为风险似乎大于机遇。根据政府、高校、社会和大学生的不同地位与作用,努力构建政府准入机制、高校教育机制、社会服务机制、自我约束机制,是对这一群体加以有效引导的重要路径。

The pros and cons of Wechat business of college students are difficult to determine, but the existence of this group is a indisputable fact. In practice, it seems that the risk for college students doing Wechat business is more than opportunity. In compliance with the different status and functions of government, colleges, society, and students themselves, it is important to establish a mechanism for college students starting Wechat business, including government access, college education, social service, and self-discipline, which will be an effective guidance for this Wechat business group.