铁强化酱油市场调查

Market research of iron fortified soy sauce

该文调查了铁强化酱油市场销售情况以及人群铁强化酱油消费情况。随机抽取四个省会级城市,抽取城市中至少5家大型超市进行调查,了解铁强化酱油销售情况。在当地商超门口,菜市场门口等人员密集的地方进行随机调查,了解当地酱油以及铁强化酱油购买与食用情况。结果表明,42家商超中有29家商超销售铁强化酱油,铁强化酱油售价较同规格酱油售价高0.07元/100 mL。过去一年有5.02%的人食用过铁强化酱油。在铁强化酱油消费人群中,有15.6%的人过去一年一直食用铁强化酱油,有24.4%的人过去一年食用铁强化酱油时间超过2个月,有60%的人过去一年食用铁强化酱油时间不足2个月。因此仍需加大力度宣传推广铁强化酱油。

The market sales and consumption situations of iron fortified soy sauce were investigated. Random samples from at least five large supermarkets of four provincial capital cities were investigated to know the sales conditions of iron fortified soy sauce. At the gate of the local supermarket or crowd market, random investigation was conducted on the people who buy and eat soy sauce and iron fortified soy sauce, to know the purchase and consumption situation. Results showed that there were 29 supermarkets sale iron fortified soy sauce among 42 supermarkets. Iron fortified soy sauce was 0.07 yuan/100 ml more expensive than normal soy sauce. Over the past year, 5.02% of people ate iron-fortified soy sauce. In iron fortified soy sauce consumption groups, 15.6% of people have been eating iron-fortified soy sauce over the past year, 24.4% of people have been eating for more than 2 months, and 60% of people have been eating for less than 2 months. So we still need to intensify efforts to promote iron fortified soy sauce.